Client – Mabey Bridge

Key Achievements

• Developed strategic plan – International expansion – Identified 20 key countries to target.
• Developed and implemented customer / market driven strategies, new product capabilities to gain market share.
• Introduced new visual management board to drive continuous improvement. Win rate improved by 10%.
• Implemented new CRM systems to allow analysis and targeting by profiling customer behaviour.
• New lead generation/building data base process introduced/implemented. Pipeline increased by 30%.
• New channel development process introduced/implemented, that add 20 new international distributors.
• Implemented digital marketing strategy/e-commerce/brochure, distributor on boarding material etc.
• Developed/implemented new on line spares platform, revenue increased by 50% within first 6 months.
• Developed new acquisition process – ensuring a strategic synergy and right target is identified.
• Coached/managed sales/marketing team with “hands on leadership” – showing a 15% improvements order intake.

How

• Successfully produced a 3-year strategic plan, and presented to the board, which was approved.
• Developed/implemented sales transformation program for the division and then re align sales team.
• Developed and implemented customer / market driven strategies, to gain market share.
• Implemented digital marketing strategy/e-commerce/brochure, distributor on boarding material etc.
• New distribution on boarding process introduced.
• Implemented CRM system – data driven to manage pipeline process.
• Introduced QDIP data driven board to drive continuous improvement in the sales process.
• Coached/Managed sales team with “hands on leadership.”
• Developed/implemented new on-line spares platform.

For further information please see Case Study: Strategic plan help manufacturer grow